Tourism Translation: The Key to Growing your Business Internationally

Tourism is a sector that moves millions of people every year, all around the world. As you know, a vital value-added for your customers is receiving products and services in their own languages. It is for this reason that tourism translation and other related language services are key for internationalizing your business. Would you like to know how to go about it? Read these three simple steps.

Identify your target audience

Is your business is a luxury restaurant? A youth hostel, maybe? Or perhaps it’s an attraction for the whole family? Factors such as the voice and tone of your texts, the languages of your advertising material, its range of colours, the media outlets where you advertise, etc., depend to a large extent on your target audience. Invest time in reflecting on who it is; of course, a marketing expert can always be of help.

Create quality content

Your advertising materials (website, videos, posters…) must not only be top quality, but also correspond to your target audience. As for the text, and particularly those that you are going to publish online, think of everything that might interest your clients (the services at your hotel, the specialities at your restaurant, local tourist attractions, etc.) and make that information available to them. If you don’t know how or don’t have time to do it yourself, contact a good copywriter. Not only will a copywriter decide the best words to use, but he or she will also be able to advise you on related topics, such as the images with which to illustrate the texts.

Translate your content

One of the questions to ask back at step one is where you want to aim your advertising efforts geographically. For example, if you want to attract French tourists, your content must be in French. It seems obvious, but it’s a rule that’s not always followed. The best option is to have at your disposal the services of a marketing translator with experience in tourism translation, or even those of a transcreator.

Of course, these three steps are not the only ones to keep in mind, but these language services will pave the way going forward.